Make your community look like your brand. On the Branding page you upload your logo, favicon, and app icons, set the image shown when your community is shared, and add a background to the sign-in pages. Brand colors and fonts are set in Themes.
Who can do this: Owners and admins. · Where: Web (admin console). · Plan: Logos and icons aren't limited by plan. Removing Mateflow branding (white-label) depends on your platform plan.
Open the Branding page
Go to Admin → Appearance → Branding. On a wide screen, the Live Preview on the right shows your images in the Sidebar & Feed, a Browser Tab, an App Icon, a Social Share card, and the Auth Page, in light and dark mode.
Members don't see any change until you click Save Changes. Reset Changes discards unsaved edits, and Mateflow asks before you leave the page with unsaved changes.
Choose how your logo appears in the navigation
Under Navigation header, pick a Display style:
- Wordmark: your horizontal logo. Set its height with Navigation display size: Small, Medium, or Large.
- Icon + name: your square logo next to your community name.
- Icon only: just your square logo.
If the logo a style needs is missing, Mateflow falls back. For example, Wordmark without a primary logo shows your square logo and community name.
Upload your primary logo
Under Primary Logos, upload a Light Mode Logo (dark text or icons, for light backgrounds) and a Dark Mode Logo (light text or icons, for dark backgrounds). They appear in the navigation and on the sign-in pages.
Use a simple wordmark on a transparent background, about 3:1 to 5:1 wide (for example, 400×100px). It's shown small, so avoid photos and fine detail. You can upload JPG, PNG, GIF, or WebP files up to 10 MB. SVG files aren't supported.
No logo yet? Click Generate from text to turn your community name into a logo. Choose a Font, Weight, Case, Letter spacing, and Light-mode text color, and tick Also generate square icon and Also generate favicon if you want those too. Click Generate & apply, then Save Changes.
Add a favicon and square app icons
Under App Icons & Favicon:
- Square Logo (Light) and Square Logo (Dark): 1:1 images, 256×256px. They're used in mobile headers, when someone installs your community on their home screen, and in the sidebar when you have no horizontal logo.
- Favicon: the small icon in the browser tab. Use an ICO, PNG, or WebP file, 32×32px.
Set your social sharing image
Under Social Sharing, upload an Open Graph Image (OG image), ideally 1200×630px. It's the default preview image when someone shares a link to your community on Facebook, X, LinkedIn, and similar sites.
Add a background image to the sign-in pages
Under Auth Pages Background, upload an Auth Background Image. It appears on the side panel of the sign-in, sign-up, forgot password, and two-factor authentication pages. Use a portrait image with a short edge of at least 1080px, in JPG, PNG, or WebP, 2 MB or smaller. Leave it empty to use the default dark background.
Replace or remove a branding image
Hover over an uploaded image to show two buttons: the upload button replaces the image, and the trash button removes it. Then click Save Changes. A removed image stays in place for members until you save.
Change your brand colors and fonts
Brand colors and fonts belong to your theme, not the Branding page. Click Manage colors & fonts in Themes → at the top of the Branding page, or go to Admin → Appearance → Themes. You can set colors separately for light and dark mode. See Choose a theme and dark mode.
Show the mobile app on a white-label community
If your platform plan removes Mateflow branding (white-label), the mobile app's download page, menu link, and install prompts are hidden from members, because the app carries the Mateflow name. To show them, turn on Show the mobile app to members in the Mobile App card on the Branding page. This switch saves right away, without Save Changes. Members will find the app under the Mateflow name in the App Store and Google Play.
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