MateFlow's analytics area turns raw activity into a picture of how healthy your community actually is. This guide walks through each dashboard, explains what the headline numbers mean, and โ more importantly โ what to do when a number moves. Read it alongside community engagement metrics, which goes deeper on the specific engagement figures.
The dashboards at a glance
Analytics is split into focused views so you can answer one question at a time. Every view shares a time-range selector in the top-right โ last 7 days, 30 days, 90 days, or the last year โ and most stat cards show a percentage change versus the previous period, so you are always comparing like for like.
- Members โ total members, new members, active members, and your retention rate, plus a growth trend line, a members-by-tier breakdown, and an activity-by-hour chart.
- Engagement โ total likes, comments, and shares, broken down by type and plotted over time.
- Content โ total posts, views, comments, and average engagement rate, with a top-content table you can sort by views.
- Retention โ a cohort table that groups members by when they joined and tracks how many keep coming back.
- Spaces โ a side-by-side comparison of every space, sortable by posts, active members, or engagement.
How to read each metric โ and what to do
Members: is the community growing on net?
New members tells you what your top of funnel is doing; active members and retention rate tell you whether those people stick. Watch the two together. Rising new members but flat active members means you are filling a leaky bucket โ invest in onboarding before acquisition. The members-by-tier chart shows how your paid segments are shaped; use it to spot a tier nobody is choosing.
Engagement: is the room alive?
Likes, comments, and shares are the pulse of daily activity. A healthy community usually shows comments growing at least as fast as members. If engagement flattens while membership climbs, your best conversations may be getting buried โ a cue to revisit how your spaces are structured.
Retention: the cohort table
The retention view is the single best measure of long-term health. Each row is a cohort (members who joined in the same week or month); each cell is the share still active later. Cells are colour-coded โ deeper green means higher retention, red means low โ so you can scan for the week your onboarding changed. Choose the period (weekly or monthly) and how many cohorts to compare at the top of the view.
Spaces: where the energy is
Sort the spaces table by active members or engagement to see which rooms carry the community and which are quiet. A dead space is not a failure โ it is a candidate to merge, archive, or reseed with fresh prompts.
Exporting the data
Need the numbers in a spreadsheet? The Export button opens a dialog where you pick a report type (members, content, or engagement) and a custom date range, and MateFlow generates a CSV. Export is part of advanced analytics, so it is available on plans that include the analytics feature โ see pricing for details.
Next steps
- Dig into the engagement figures in community engagement metrics.
- Turn insight into action by restructuring rooms โ see spaces vs channels.
- Explore the full feature set on the analytics page.