Admin → Analytics has six reports: Members, Content, Engagement, Retention, Search, and Spaces. This article explains what each report shows, what its numbers mean, and how to export them. Other names for these pages include community insights, stats, and metrics dashboards.
Who can do this: Community owners and admins. Moderators and billing admins don't see Analytics. · Where: Web, in the admin console. · Plan: The Engagement and Retention reports and Export are part of advanced analytics and depend on your platform plan.
Open analytics and choose a time range
Go to Admin → Analytics. It opens on Members. The Members, Content, Engagement, and Spaces reports have a time range menu: Last 7 days, Last 30 days (the default), Last 90 days, or Last year. Some cards also show a change vs last period, which compares with the period of the same length just before.
If your plan doesn't include advanced analytics, Engagement and Retention show Advanced analytics need a higher platform plan. For an at-a-glance overview, use Admin → Dashboard → Overview instead.
Members analytics
- Total Members: everyone registered, including banned and suspended members, so it can be higher than the All Members list.
- New Members and Active Members: members who joined, and members who were active, in the selected period.
- Retention Rate: how well members are retained. See the Retention report for detail.
- Member Growth: new member signups over time. Active Users: daily active users.
- Members by Access Group: how members are spread across your access groups.
- Activity Patterns: member activity by hour of the day.
- Key Insights: Peak Activity Hour, Most Popular Access Group, and Active Member Ratio (Active Members divided by Total Members).
Content analytics
- Posts in period, Total Views, Total Comments, and Avg Engagement for the selected period.
- Post Volume: posts created over time.
- Posts by Space: how posts are spread across spaces. It uses calendar windows that match the range you pick, such as the past calendar month for Last 30 days. Click View all spaces to open the Spaces report.
- Top Performing Content: the most engaging posts, sorted By Views, By Likes, By Comments, or By Engagement. Each shows views, likes, comments, shares, and its engagement rate.
- Content Insights: Most Active Space, Avg Posts/Day (posts in the period divided by its number of days), Total Likes, and Total Shares.
Engagement analytics
- Total Likes and Total Comments, each compared with the last period.
- Engagement Over Time: total engagement activity per day.
- Engagement by Type: the split between likes, comments, and shares.
- Daily Active Users: members engaging with content each day.
Retention analytics
The Retention report shows cohort retention: how many members from each signup cohort stay active over time.
- Choose Monthly, Quarterly, or Yearly cohorts, and whether to compare 6 or 12 cohorts.
- Day 1 Retention, Day 7 Retention, and Day 30 Retention show N/A until enough time has passed since members signed up to measure them.
- In Cohort Retention, rows are signup cohorts and columns are periods since signup. Deeper green means higher retention. Hover over a cell to see its exact rate.
Search analytics
The Search report shows what members search for and what they can't find. Choose Last week or Last month.
- Total Searches, Unique Searchers, Avg / Searcher, and Search → Click (how often a search leads to a click on a result).
- Daily Searches: search volume over time.
- Top Queries: the most searched terms, with how many Searches each got and its Click Rate.
- Zero-Result Queries: searches that returned nothing, and their share of all searches.
Spaces analytics
The Spaces report compares activity across spaces. Sort it by Sort by Posts, Sort by Active Members, or Sort by Engagement. The time range uses the same calendar windows as Posts by Space.
| Column | Meaning |
|---|---|
| Active Members | Members active in the space during the period |
| New Posts / New Comments | Posts and comments created in the space during the period |
| Member engagement | Active members in this space during the period ÷ current members |
| Member growth | New members in the period ÷ members at the start of the period |
The footer shows how many spaces are listed, for example "Showing top 50 of 62 spaces".
Export an analytics report as CSV
- On Members, Content, or Engagement, click Export.
- In Export Analytics Report, choose a Report Type (Members, Content, or Engagement) and a Date Range. The Format is CSV.
- Click Export. When the file is ready, click Download Report.
If your plan doesn't include advanced analytics, Export shows a lock and opens the upgrade dialog. If an export fails, the dialog shows a Job ID. Include it when you contact support.
Other places to find community numbers
- Admin → Monetization → Revenue Analytics: subscription revenue. See Track revenue, earnings, and payouts.
- Admin → Marketing → Broadcasts → Analytics: email open and click rates. See Send a broadcast by email and in-app.
- Admin → AI Copilot → Usage: AI usage. See Understand AI usage and credits.
- Dashboard (app.mateflow.com) → Analytics: numbers across all your communities, with Overview, Cohort retention, Conversion funnel, and Traffic sources.
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