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Glossário

Membership site

A membership site is a website where people pay a recurring fee for access to gated content, a community, courses, or services.

A membership site gates some or all of its value behind a recurring payment. Members subscribe — usually monthly or annually — and get access to content, a community, courses, events, or services that non-members can't see.

Membership sites overlap heavily with community platforms: the difference is emphasis. "Membership site" describes the business model (recurring paid access), while "community platform" describes the software. Many membership businesses run on a community platform because recurring engagement, not just content, is what keeps members subscribed.

Key ingredients of a successful membership site are tiered access (free and paid levels), reliable payments, gated spaces or content, and enough ongoing value — discussions, events, fresh material — to keep churn low.

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